Published: 2009 ISBN-10: 0321603605 ISBN-13: 978-0321603609
Web design can effectively utilize research findings in motivation, (unconscious) decision making, and neuroscience. This books translates these research outcomes into principles of persuasion, and explains (and demonstrates on examples) how to design websites that encourage users to do certain actions.
Book description by Amazon:
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Text comes from Amazon.com
Susan Weinschenk's website - Author of the book presents this book and her other titles
Susan Weinschenk describes the book and shares some of the concepts and research from the book (5 minutes voice track).