The Shallows: What the Internet Is Doing to Our Brains

Authors: Nicholas Carr

Published: 2011 ISBN-10: 0393339750 ISBN-13: 978-0393339758

Author describes how technology affects human brain and human behaviour through (over)loads of information. Nowadays, Internet provides practically unlimited amount of information, and makes them available uqickly and easily to everybody. The book cites current research in psychology nad neuroscience to describe the vulnerability to discraction of human brain, and effect of information overload on comprehension and memory.

We rate: 80%

Amazon.com rates: 4.1/5

Amazon.co.uk rates: 4.8/5

Book description by Amazon:

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate
“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?
Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.
Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.
Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

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Book website:

Book website
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Book reviews:

Book review at Paste Magazine
Book revieew at The New York Times
Google Books' review
Book review at Science Book Review (Youtube video)
Book review at AEJMC
Book review by Grant Cannon
Book review in ScienceNews
Book review by BlogCritics
Book review at RealAspen
Book review by IMTS

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